So here's an advertisement that really makes me wonder what capacity marketing teams have for logic. You've likely seen the advert that goes something like this:
Man, poolside, to friends: [Checks out women by the pool] "I'm never getting married".
[Shows him getting married]
Couple, on plane: "We're never having kids".
[Shows wife in labor]
Couple, at dinner table in downtown apartment: (To child) "You're never moving to the suburbs".
[They move to suburbs]
Husband, to wife: [Watches minivan drive by] "We're never getting one of those".
[They get one]
Husband, to wife: "[No more kids...]".
Wife: "I'm Pregnant".
Then, after all these 'never' scenarios, the family is seen on the couch, the husband watching TV; The wife and kids are asleep in his arms. He looks at his family and says:
"I'm never letting go."
Now obviously, this was intended to be an emotional, sentimental, statement; It was intended to mean exactly what was said (hopefully). However, as all previous examples show, every time he says something will never happen, that something does indeed happen. Surely, in life, over a long period of time, people say 'never' but then that 'never' happens, and as is demonstrated in this advert, it's typically naivety giving way to reality in a beautiful, happy, way, even if retrospectively. Unfortunately, when you condense all of these events so closely (as in a time-lapsed advert) it simply gives the appearance of opposition to the man's desires. Therefore, when he says "I'm never letting go." it implies that, given all previous examples, he truly means, expects, or anticipates the opposite.
In summation, he says "This'll never happen" and then it happens. He says "I'm never letting go" and no scene follows, but it's implied that he would, in fact, 'let go'. The pattern is pretty clear, and is the entire point of the advert. Excuse the dark scenario but StateFarm would certainly 'be there' if the husband committed suicide in order to complete the "'never', then happens" cycle. I'm sure some people will see the positive message the commercial conveys along with the different severity of the use of the word "never", but it doesn't take much reading into to see how macabre the logic used in the advert can be interpreted to be.
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