Thursday, June 4, 2015

Flonase: 6>1; this changes everything?

    This one just makes me think of a bunch of monkeys smashing keyboards in a boardroom. Flonase has an advert for their product (Flonase) that is based upon the notion (medical facts irrelevant here) that preventing production of six allergen-reactive chemicals is better than the standard found in most allergy relief medication, just antihistamines. This may be true, and I think making that point would be important, but focusing the entire commercial on the slogan "Six is greater than one... this changes everything!" makes it comical, at best.

    We know, six is greater than one; And no... this changes absolutely nothing. In fact, it maintains pretty much all mathematical formulas that aren't wrong in the first place. The expression "6>1" may come as a surprise to a toddler, or a small animal, but they can't purchase nasal spray. Even if they could, having math on a package (I'm assuming it's on the box, but I don't know) or as the primary point of an advert would likely turn away most children; and many small animals wouldn't be able, or willing, to use the product for it's intended purpose.

    I hope that this isn't surprising to anyone, as that would make me very disappointed in the level of education here. I also hope that, although it appears this way in many cases, large companies and advertising firms aren't tossing around millions of dollars thinking that they have produced something magnificent for the world of marketing when it (the advert) does nothing more than proclaim an expression known by almost everyone who can count as high as six with a "Eureka!"-type proclamation.

    Fire the whole team; this is absurd. If anyone thinks that using such simplistic statements to pander to idiots is any better than manipulating people's emotions in order to buy their mediocre product with big, colorful prints and a sub-human, holier-than-thou, celebrity endorsing the same, then you are certainly a jackass. [edit: you're probably a jackass]

1 comment:

  1. I agree, totally annoying and insulting - "We don't know if you've heard this, stupid potential customers, but 6 is greater than 1! by Joe we've done it! - got it, Thanks.

    Although, at the end of the day, I just googled their product and am engaged in a conversation about it online. Maybe this was their plan? Still, I hate you Flonase.

    ReplyDelete

If you don't have anything nice to say, at least make it amusing.