Subaru... Safety-Oriented Advertisement

So there's an advert for Subaru, it goes something like:

*A car accident*
"They lived" a few times as the totaled vehicle goes through the steps to its final demise.
"We lived... thanks to our Subaru." As the surviving family gets into their new Subaru.


Now, I understand the promotion of safety here. I appreciate the importance of safety in a vehicle and all that jazz, but... As far as this advert goes, there's an interesting point to be made. While it's great that this totally real family totally survived their totally real accident, it should be pointed out that while they may have survived simply because they were in a Subaru, if they had not been in said Subaru, they would never have been in the accident that almost killed them, totaled their Subaru, and likely spiked their insurance premium (unless of course they have Accident Forgiveness (would have been a good opportunity to plug that)).

It could even be said that if they had been in just about any car other than that particular Subaru, they would have completely avoided the wreck:

If they had a larger vehicle: They could have packed things in and gotten strapped in sooner, left just seconds earlier, and avoided the wreck.

If they had a smaller vehicle: They may have struggled to get everyone in and comfortable, left seconds/minutes later, and avoided the wreck.

If they had a faster vehicle: Maybe Dad feels like impressing the pedestrians as he speeds past those foot jockeys, blaring Foreigner, Journey, Boston, Poison, etc. feeling like the coolest 40-something young man. Had that been the case, they would have passed the point of the wreck before it would have happened (then possibly caused one down the road as Dad starts swaying his body, and the car, while listening to Sweet Child of Mine).

Also, perhaps the vehicle that caused the wreck was either a Subaru or was pissed off because of some poor driver in a Subaru.

A little re-wording of the statements in the advert, or removal of some statements entirely, could have avoided such speculation and still had just as much, if not more, emphasis on safety.

If the same commercial had ended with the family on bicycles, it would have had the same message of safety with a completely different emphasis. This particular advert would work as well for anti-vehicle folks as it does for Subaru to promote their safe vehicles. The words used are important, and the folks at Subaru's marketing department went too far to be too pretentious. They effectively have made a "vehicles are unsafe, you'll probably wreck. So we've made a vehicle that is prepared for the inevitable... enjoy your drive BAHAHAHAHAHA..." commercial. Maybe not quite that dramatic, but there is a certain fear factor they've used in this advert that they overcompensated for with self-promotion and brand recognition.

It's not a bad commercial, it just went a teeny bit too far and opened a jar of counter-point speculation.

It should have just ended with "We survived." as Dad smiles and the family enters their new Subaru, followed by the animated screens in the advert already.