Dairy Queen has a special deal type thing, where you get some food and some other stuff, probably a drink or whatevs. This deal is being marketed at DQ storefronts, in the form of banners and signs, and in the media (TV, radio, etc.). The deal/slogan is "Five Buck Lunch"... nothing wrong with that, right? Right. BUT...!!1...1!111!! Here's the part that irritates the hell out of me: It's spelled:
"$5 Buck Lunch"
At first glance it seems ok, right? sure... but it should actually be read:
"Five Dollar Buck Lunch"
lolwut?
See? Problem. Redundant. Nonsense. Baaaad. For shame, DQ marketing people, for shame :(
So, I can't just point out the problem and not offer a solution, right? meh... not really, I could leave it at that, as I'm sure they will continue their slaughtering of grammar (I know, it's not that bad) anyway, but!.. here's some options (excluding leaving it the way it is):
1. Make it worse... humorous, even:
"$5 USD Buck Lunch"
read: "Five Dollars, United States Dollar, Buck Lunch"
It's not even close to being funny, so don't do that, DQ.
2. Spell it out: "Five (or 5 (without the "$")) Buck Lunch" ...Solved.
3. Have Sacha Baron Cohen say it as "Five Dollar Buck Lunch" while dressed as Borat. Put Borat's picture on all of your signs, and give away Borat, Bruno, and Dictator bootleg VHS copies to anyone who gets a "$5 Buck Lunch" that appears to be over 18. (Please don't do that xD)
4. Discontinue it... no need to reprint corrected banners and signs, just pull the ads and try something new
OR!
5. Change it... make it a "Four Buck Lunch" or "Six Buck Lunch"! Make slight modifications to the radio ads, append or "interrupt" the tv spots and have someone "make it an even BETTER deal!" and have all the stores spray paint over the old signs and banners' "$5" with an "X" and put a 4, 5, 6, or whatever you'd like, just remember to drop the "$" :P
I'm sure Dairy Queen will see this very soon and make a carefully planned decision (jk, I know they probably don't care), I just hope if they do notice their error that they spend a little more time on the next campaign than they did this time :Þ
I should also note that I LOVE DQ :) (#2 Combo, Extra Flame Sauce on the burger and Flame Sauce on the side (for my fries).) Very bad for my body, but so very good otherwise. I figured it's only fair that I compliment the franchise after insulting their marketing team :)
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